Sound Advertising

Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It’s no secret that a good sales headline makes all the difference in advertising and it’s no different when talking about great audio advertising. Professional voice talent and recognized studio engineers come together to create top quality audio advertising spots.Interactive audio advertising is generating enormous interest within the advertising community.WebsitesAt the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users.Most Audio networks “crawl” websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. For example, your audio ads are placed on websites that users can relate too, such as sports drink ads, sportswear and sports gear on a NFL information websites.AdvertisersAudio advertisements have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. Currently this new online audio advertising provides advertisers with a new procedure to promote.Not just for major advertisers, but small niche advertisers like local business can use audio ads for local and regional advertising too. Ads for audio content, such as pod casts or Internet radio stations, often use a “reservation” model, where advertisers reserve spots in audio streams for confirmed fees.It’s possible that this reservation model may not maximize revenue for audio publishers because many advertisers don’t have the wherewithal to negotiate agreements for ad spots and don’t compete for them.However, imagine an Ad Network where advertisers and publishers can interact, and pay-per-action type advertising becomes a possibility. A publisher would set upon criteria for advertisers to match, and the system would determine which ads to play based upon relevancy and price. Now, forward-thinking advertisers are recognizing that if it works on radio, it can work on streaming audio.AdvertisementsMany advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.In an effort to improve messaging, and gain audience attention, advertisers create branding moments that will resonate with target markets, and motivate audiences to purchase the advertised product or service, advertisers copy test their advertisements before releasing them to the public.These short advertisements, allow the spoken words or most recognizable sounds to be presented to a visitor browsing the Internet. Another major advantage of radio advertising is that it is inexpensive to place and to produce, allowing small business owners to place advertisements on more than one station in a given market.Changing MarketsHowever a relatively new company has recently been written about in the Wall Street Journal. This is a company that provides five second ‘radio station’ style advertisements played automatically to people browsing the Web when they visit a participating website. The advertisements are played immediately to the listener based on their geographical location… not on the location of the website being viewed.In a sense the network is just like a radio station. A radio station broadcasts commercials through the speakers of a radio to people in their local area. This company broadcasts commercials to people in any local area (or nationwide or worldwide) through computer speakers.For example, as a real estate agent, you could broadcast your message to 500 people per day in the North Palm Beach, FL area at a certain time on certain days. Or a restaurant owner from The City of London, England could advertise today’s lunch time menu to people that live in The City, between 10 o’clock and midday.The company has grown enough to gain the attention of candidates running for President of the United States (among many other political campaigns), and political ads are scheduled run on participating websites across the Internet.These short advertisements, known as “Adlets”, are now available to listeners over 30 million times a day on websites large and small, worldwide. Participating websites are scattered across the Internet giving advertisers a wide range of demographic exposure. When any Internet visitor hits one of their participating ad sponsored websites, the audio commercial starts playing instantly.However there is a big difference from radio…
The Advertiser can target…

The Advertiser can choose the time and frequency that your ads play…

The advertisement is played as soon as the visitor lands on the web site page, so the Advertiser has the undivided attention of the listener.
One of the best things about Internet audio advertising is that it doesn’t take up any of your website real estate.With the massive reach established by their network of tens of millions of Website pages, online audio advertising is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population.Whether you like it, or not, online audio advertising is here to stay.

What You’re Doing Wrong As An Entrepreneur Or In Your Small Business

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you’re operating a business in this way, it could be the one thing which stands in the way of progress.Entrepreneurs are hard workers too and will work hard in areas which many people wouldn’t consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.However, thinking into the cause and effects of all this work there is one thing in common: you. As the ‘owner’ of a business it can be easy to become complacent. Perhaps business growth isn’t what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn’t.If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.Working Hard And SmartIt can be easy to run things ‘as you’ve always run things’. You can get stuck in a mode of operation, especially if you’re largely on your own. But working hard and working smart are not the same things. You need to get smart about working hard if you are to make any progress. Don’t become a ‘busy fool’ doing those things which you have always done, just because it’s always been that way.Smart business owners know this, and work hard at learning what the best activities are to move their business forward. This ‘trap’ of working as a ‘technician’ in the role of an entrepreneur is easy to fall into. This is especially true if you have recently ‘graduated’ from a role as an employee to that of an ‘owner’.The role of an employee is to listen to your boss and do the best for them. You are paid by the hour, or for work done. An owner on the other hand isn’t paid for their time. They get paid when the business makes a profit. As such this is an entirely different role. Ask yourself whether you are playing a ‘technician’ role in your business. Should you be doing things differently? Can someone else be employed to do what you are doing? If so the answer should seem obvious. Your role should be the ‘driving engine’ of the business, the overseer and the planner.Smart AdvertisingAdvertising is the ‘engine’ of your business. If cash is the ‘life blood’ of your business, advertising is the heart beat. Without a successful and progressive advertising campaign, your business will at best stand still. If you’re standing still while other competing businesses move forward, you’re effectively moving backwards.Today we are lucky to have the internet as a source of advertising. We can reach anyone globally and target them down to their preferences, intent and geographical location. Platforms like Google’s AdWords and Facebook advertising let us ‘follow’ our potential customers around the internet. Should someone land on our website and not purchase, we can remind them of our business later on. The advertising available to business owners today is very clever, and we should definitely be capitalizing on it.Pay Per Click AdvertisingPay per click advertising is one of the best things to come out of the internet for business owners. Many owners doubt the effectiveness of pay per click advertising, but this is only because they don’t understand it properly, or it’s potential to massively change their business.Initially pay per click should be tested and measured. Only by testing and measuring each element of an advertising campaign can you effectively ‘tweek’ it and learn which elements work best for your customers. If you run a campaign but don’t measure it, how can you know if it brought you any customers?The ROIKnowing the return on investment (ROI) of any advertising campaign is a game changer. Many owners get this wrong because they only look at the initial sale. But once you can effectively determine the long term return on investment, you will start to see why it is so important to use paid advertising.Paid advertising is effectively buying new customers. If your business model lets you earn again and again from each customer, your long term gain from a loyal customer is far more than you might spend to attain that customer. By altering your paid for advertising to reduce your cost and increase your ROI over time, you can find yourself in the nice position of being able to scale up.Working Against YourselfWe are predisposed to think that spending is wasteful. In terms of ‘smart’ advertising the opposite is true. Of course you don’t start out by spending huge amounts on your pay per click campaign. You start small and only increase your budget when you see tangible results and profitable ones at that.But the main sticking point is the contrasting viewpoint that we need to ‘cut back’ while at the same time wanting to expand our businesses. This is a contradiction and although this is based in safety and reasonableness, your long term goal should be to be spending more and more on advertising as your business grows.How do you feel about that? Most likely you want to spend less and less over the course of time. However, with pay per click advertising, once you have developed your adverts to pay out double what you put in, the only reasonable decision is to increase the budget.So initially you might tentatively spend some money on advertising, see some results and then stop your adverts. This is especially true if you don’t see any tangible benefit of advertising. Most people will give up too early.Start small with a budget you can afford to lose. Test your adverts with several different strategies, keywords, images and landing pages. By cross testing adverts you can more effectively determine which ones work the best.Once you have done this for long enough, you will see the power of pay per click. This puts you in charge of your business. Once you have one profitable campaign set up, you can simply leave it running. Then you can move on to another one and another one. This of course takes time but this strategy puts you in the driving seat of your business and eventually will mean you can grow your business more effectively.This is smart work. This should be the focus of your time if you intend to grow your business.Relying on free advertising methods or ‘word of mouth’ advertising doesn’t put you in control, however valuable those methods might be.Being a ‘technician’ in your business should be the work of a manager or an employee, not the business owner. As an owner, your job is to grow your business.